How Small Business, DaSpot NYC, Pivoted From the Pandemic and Ended Up on a Mastercard Commercial

Michelle Cadore, owner of YES I AM, Inc. and founder of DaSpot NYC, is constantly switching from one place to the next, taking one phone call after another and planning collaborations with other Black designers.

Cadore, like many other business owners during the COVID-19 pandemic, has become accustomed to what she calls the “2020 pivot.”

CityConnor WalterMarch 16, 2021city, daspot, black owned business, black designers, BLM, coronavirus, Secondary Feature